ROCOL® manufacture and supply industrial fluids and lubricants all around the world and are one of the biggest names in their field. Part of a Fortune 150 company, their products are trusted by the MOD, Airbus, the Channel Tunnel and Williams F1.

The Requirements

ROCOL® asked us to create a website where customers can view their products, get technical and safety information, watch demonstration videos, and find information on ROCOL’s services.

Design

We designed a clean, sleek looking website in line with the existing ROCOL® branding. The easy to use navigation means visitors can quickly find what they’re looking for, plus a search function for datasheets means they can search hundreds of products for the information they need in seconds.

Development

We built a back-end system where ROCOL® staff can easily upload their product information, images and datasheets and categorise them en masse, making the management of hundreds of products much less time consuming.

News

Social media sharing and a blog allow ROCOL® to produce industry news and new products information for their existing customers, as well as enabling followers to market their services and products across social channels.

Introducing WIRESHIELD™

With over 10% of oil input into marine waters estimated to originate from lubricants, ROCOL® are always striving to develop environmentally acceptable products. After three years of development, they have recently launched WIRESHIELD™ Biogen ROV.

Building a Microsite

ROCOL® also asked us to design and build a microsite to promote the WIRESHIELD™ product range for 2014. The design needed to match the new WIRESHIELD™ branding that ROCOL® had created.

An Ecommerce Solution

The microsite has a robust ecommerce solution allowing ROCOL® to sell their products online for the first time. We developed an intuitive, secure, PCI compliant payment system that allows ROCOL® to accept card payments on the internet.

The Result

The finished product is a website that’s attractive, reliable and easy to use, drawing in more web traffic and increasing sales.