Lemoncake is a new breed of music publisher supplying music to all forms of broadcast media. Production music is mostly used as theme or background music in radio, TV and films, used to heighten the emotion in fraught scenes, or add a touch more romance to a love scene.

Brand & Identity

As a new company, Lemoncake required branding assets and guidelines. Working closely with the team, we created a brand that met their values and proposition, whilst being able to be used on and offline.

The Requirements

Lemoncake required an area where Composers could submit their music to the library, update a profile page with a picture and biography, and use analytics to let them know how their music is performing. Listeners are able to search easily, browse composer profiles, listen there and then and immediately download it for their production.

Development

Using our content management system Expose, we built Lemoncake a website with an intuitive interface and cutting edge technology which has never been seen before in the production music industry.

The Experience

Visitors to Lemoncake are met with a ‘Top 10’ of the most popular tracks, staff picks, and featured composers.

A Unique Search Tool

By creating a unique algorithm, we built a music search tool that allows listeners to discover the right track for their piece using sliders. These sliders can gradually change the tone, speed and feel of a track, ensuring that the sound that listeners search for is the sound that they find. Using a bespoke HTML5 audio player, listeners can then preview tracks before making their final choice.

Account Management

Composers are able to create an account where they can easily upload tracks, see whether their tracks have been approved, view analytics to see how their tracks are performing and edit their profile.

Marketing & Strategy

In order to help Lemoncake’s search engine visibility and authority, we created a launch content marketing plan featuring articles, SEO practices and social media setup. We also created an interactive infographic in order to gain backlinks and traffic titled “You Vs Simon Cowell”.

The Results

Still in its early days, Lemoncake has been a resounding success. With thousands of tracks, a thriving community, and music being featured on the BBC, ITV, Channel 4 and Sky amongst others.