Bridge The Gap
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Bridge The Gap - LDN Calling | July saw London, Rosie Lee and Run Dem Crew play host to 11 running crews from around the world.
Client: Nike
Agency: Rosie Lee
AD: Mark Fleming
July saw London, Rosie Lee and Run Dem Crew play host to 11 running crews from around the world.
Nike asked the team at Rosie Lee to organise a series of events to capture the spirit and energy of Run Dem Crew. The first night saw the crews partake in crippling parachute drag races in the famous Leake Street tunnel.
The following day the crews embarked on another classic journey, following the canal system toward their destination at Sugarhouse Studios in Stratford.
