Vissumo
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- Written by Super User
- Category: Branding
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Vissumo is a provider of next-generation touch technologies for industrial, architectural, retail, transportation, instructional, and entertainment applications.
Project
Vissumo is a provider of next-generation touch technologies for industrial, architectural, retail, transportation, instructional, and entertainment applications. When the company changed name from Infini Touch to Vissumo, it was my task to design a new wordmark and stationery.
The brand name has been partially sliced to hint at two surfaces — the finger and the touch screen. Half of the “V” remains intact, representing the connection that drives the technology.
Feedback
Because of a spin-off, our business needed to update our name and logo in a short time period. I was familiar with David’s work, but not sure if he could work with our time frame. To my delight, David accepted the project and quickly completed a fantastic design. We feel he understood our goals and created a great logo we can use for a long, long time. - Garrick Infanger, President, Vissumo