For the past two years, in the run-up to the BBC’s annual Children in Need campaign, well known British fashion designers were asked to design their own Pudsey Bear.

Client: BBC Children in Need
Agency: Fivefootsix
AD: Sue Hornsby

For the past two years, in the run-up to the BBC’s annual Children in Need campaign, well known British fashion designers were asked to design their own Pudsey Bear.

The bears were then auctioned at a gala evening at Christie’s, with all the proceeds going to the charity.

We visited the studios and workshops of some of this year’s designers, photographing them with their Pudsey Bear. I was also granted access to roam and make studies of their busy workspaces.

Of the London-based designers, these were the studios based in the East, including Giles Deacon, Katie Hillier and Jonathan Saunders.