Japanese fashion brand, Uniqlo, have teamed up with Danish lifestyle and homeware label, GreenGate, to produce a new range.

Client: Uniqlo
Agency: Rosie Lee
AD: Helen Stergios / Bella Innes
CD: Mark Fleming
Production: Still Productions
Set Design: Sarah Parker

Japanese fashion brand, Uniqlo, have teamed up with Danish lifestyle and homeware label, GreenGate, to produce a new range.

Known for their floral prints and bold, graphic designs, the shoot was based very much around the aesthetic of GreenGate’s signature styles.

Echoing the brand’s fabrics, we created large-scale backdrops of the Copenhagen-based company’s print. Lighting the models in a fresh, luminous way, I kept the mood soft and playful.